CAFE PLAYA NEGRA

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The main objective of the rebranding of CAFE PLAYA NEGRA was to improve its position in the market and offer a unique experience that would differentiate it from the competition. The process included a strategic and adaptable approach to attract new market niches.

The results have been impressive, as the brand has gone from being a very relaxed hotel for surfers to becoming a more luxurious place, focused on comfort and excellent cuisine.